Privacy Policy

PRIVACY POLICY

Elite Online Auctions Ltd

1. Introduction and Important Information

This privacy policy explains how Elite Online Auctions Ltd (“we”, “us”, or “our”) collects, uses and protects your personal data.

This policy applies to:

  • our website www.elitehorses.auction

  • our online auction platform

  • all related services, including buying, selling, consigning and bidding on horses

  • communications with you (including email, telephone, SMS and in person)

We are committed to protecting your personal data and complying with:

  • the UK General Data Protection Regulation (UK GDPR)

  • the Data Protection Act 2018

  • the Privacy and Electronic Communications Regulations (PECR)

2. Important Information

  • Our services are not intended for individuals under 18

  • We do not knowingly collect data relating to children

  • Our website may contain links to third-party websites, and we are not responsible for their privacy policies

  • This policy forms part of our terms of business

  • We may update this policy from time to time

3. Data Controller and Contact Details

The data controller is:

Elite Online Auctions Ltd
Company Number: 16677354

Registered Office:
9 High Street, Wellington, Somerset, TA21 8QT

Operational Address:
West Newton, Zeal Monachorum, Crediton, Devon, EX17 6LL

Email: info@elitestallions.co.uk
Telephone: 01837 880100

You have the right to complain to the Information Commissioner's Office (ICO), but we would prefer to resolve any concerns directly.

4. The Data We Collect About You

We may collect, use and store the following categories of personal data:

Identity Data

Name, title, date of birth, identification documents where required for verification

Contact Data

Billing address, delivery address, email address, telephone number

Financial Data

Bank account details and payment information

Transaction Data

  • auction participation

  • bids placed

  • purchases and sales

  • consignment records

  • ownership and transfer details

Technical Data

IP address, browser type, device information, login data

Profile Data

Account details, preferences, feedback, login credentials

Usage Data

How you use our website and platform

Marketing and Communications Data

Your preferences for receiving communications

5. How Your Personal Data Is Collected

We collect personal data through:

Direct interactions

  • registering for an account

  • bidding, buying or selling via auction

  • submitting consignment details

  • contacting us

Automated technologies

  • cookies and tracking technologies

Third parties

  • payment providers

  • identity verification providers

  • analytics providers

  • publicly available sources (e.g. Companies House)

6. How We Use Your Personal Data

We use your data to:

  • register and manage your account

  • enable you to participate in auctions

  • process bids, sales and payments

  • verify identity and prevent fraud

  • manage consignments and ownership records

  • communicate with you regarding auctions and transactions

  • improve our platform and services

  • comply with legal and regulatory obligations

7. Lawful Bases for Processing

We rely on the following lawful bases:

  • Contract – to provide auction and related services

  • Legal obligation – compliance with applicable laws

  • Legitimate interests – operating and improving our business, preventing fraud

  • Consent – where required for marketing or specific processing

8. Marketing

We may send you information about auctions, services or opportunities where:

  • you have used our services; or

  • you have opted in

You can opt out at any time.

We will not share your data with third parties for marketing without your explicit consent.

9. Sharing Your Data

We may share your data with:

  • payment processors

  • IT and hosting providers

  • identity verification providers

  • professional advisers (accountants, solicitors)

  • couriers and transport providers

  • regulatory or legal authorities where required

All third parties are required to respect the security of your personal data.

10. International Transfers

Your data is stored in the UK or EEA.

Where data is transferred outside these areas, we ensure appropriate safeguards are in place, including:

  • adequacy decisions; or

  • standard contractual clauses

11. Data Security

We implement appropriate security measures, including:

  • restricted access to personal data

  • secure systems and hosting

  • monitoring and breach response procedures

12. Data Retention

We retain personal data only as long as necessary, including:

  • 6 years for financial and transaction records

  • longer where required for legal claims or regulatory compliance

We may anonymise data for research and statistical purposes.

13. Your Legal Rights

Under data protection laws, you have the right to:

  • access your data

  • correct inaccurate data

  • request deletion

  • restrict processing

  • request transfer of your data

  • object to processing

  • withdraw consent

Requests can be made using the contact details above.

14. Automated Decision Making

We do not carry out automated decision making that produces legal or similarly significant effects.

15. Cookies

We use cookies and similar technologies.
Please refer to our Cookie Policy for further details.

16. Changes to This Policy

We may update this policy from time to time.
The latest version will always be available on our website.

 

 
 

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